Advertising Essay

Every solar day, whether honoring tv, lis 10ing to the radio, or driving in the car, commonwealth encounter all sorts of advertise handsts. For as long as most laughingstock remember, advertising has been all oer the place, and over time it has weaved its way into the day to day lives of society. The spend of advertising is to grab whizs attention and to persuade them of nearlything, usually to buy a service or a product. And whether we realize it or non, negatively or positively, ads affect people psychologically. or so of them use bright colors, otherwises use statistics, and some use humor to grab cardinals attention.One such advertisements comes from the secondary school, planet seaworthiness. orbiter fittingness attracts members by use of humor and by accumulationing to the personal and financial needs of the average joe in their advertisements. In this commercial, there argon young, outfit women walking around the locker manner talking about how hot they atomic number 18 and how hot they think each other argon, all the while a shape cleaning woman of a little honest-to-god age sits in her towel and witnesses their conversation. You basin tell that shes clearly awkward with be in the situation. She then goes on to tell the fitness instructor And thats why I dont worry secondary schools and the instructor responds with Well, were not a gym. Were planet Fitness. So they understand that not everybody that goes to the gym is a big muscled hunk, and that sometimes it rotter be a little un well-fixed being around people that are want that. The way that planet Fitness is built and the way in which they deal themselves, is that they make the customer feel that they are whats most important to the company. They occupy about making you feel facilitateable while being able to role in a public gym. Planet Fitness also understands that not everybody is make up of extra money.This is taken from the Planet Fitness website, We dont pretend any salespeople, and we dont tantalise with all the extras like juice interdict and childcare that drive up be and can make a gym membership seem to a greater extent like a car payment. Instead, weve boiled our commerce down to the things that you really want in a health club clean, stylish, hassle-free facilities that are filled with tons of brand-name cardio and strength equipment, and a lot of happy people. If youre looking for a comfortable, friendly place to perform, and like a gigantic deal, then youll sack out Planet Fitness. (http//www. planetfitness. com/About-Planet-Fitness-Gym).They offer memberships for just ten dollars a month, which is an amazing bargain compared to other big name gyms such as the YMCA or 24 Hour Fitness. By offering cheap rates, it creates a great incentive for somebody to exercise at Planet Fitness. Lastly, Planet Fitness seems to appeal to women in this advertisement. Its socially unobjectionable to say that women are looked at a s being more sensitive than men when it comes to their appearance and body image. So in this particular ad, they show that the normal woman is very very uncomfortable in the locker room and its very a deal breaker for her when it comes to deprivation to the gym.So by showing this advertisement, Planet Fitness can attract more female customers just by permit them know that they wont be judged at the gym and they can exercise with a peace of mind. With all this being said, it can be concluded that the advertisement by Planet Fitness is a successful one. By appealing to peoples wallets and through their understanding of the comfort zone, and having humorous commercials, theyve established credibility with the public as being a welcoming, friendly gym all at a low cost.